The Challenge:
Develop a compelling creative marketing communications idea that will create high awareness and attention for the Brand among Gen Z and young Millennials (18- 40) to stimulate greater trial and engagement. Demonstrate how the unique communications idea will be integrated across key marketing channels for TheraBreathTM.

The Participants
-Open to all GSB marketing students (Graduate and Undergraduate)
Marketing major/minor, primary/secondary concentration.
-Register as teams of 3–5 members

The Prizes:
-First place: $3,000
-Second place: $2,000
-Third place: $ 1,000

ATTEND the ZOOM Info Session:
Monday, Sep 18, 4:30-5:00 pm
Zoom Link, CLICK HERE: https://fordham.zoom.us/j/83807247483?pwd=U0RWMlVXNjdCaURmdkszaDlSSklQZz09

Registration APPLY EARLY TO PARTICIPATE and WIN CASH!!
Team Registration CLICK HERE: https://fordham.co1.qualtrics.com/jfe/form/SV_3kLTYo8DJjc1vvM
Deadline: Monday, Sep 25, at 12:00 pm