Free samples pay marketing dividends

Faculty , Marketing Stories | Aug 19, 2011 | Nicole Gesualdo

Know anybody who doesn’t like the idea of free samples? Probably not. From the bowls of taleggio cubes near the cheese counter at Fairway to the spools of travel-size floss at the dentist’s office, complimentary samples go over well with consumers of all ages.

Fordham business faculty member Luke Kachersky, who is also the project coordinator for Fordham’s Center for Positive Marketing, gave his perspective this week to Fox Business News about what free samples communicate about a company’s brand and how they might affect consumer decision-making. Click here to read the August 15 story, in which Dr. Kachersky is quoted extensively.

Photograph courtesy of Rachel Lovinger on Flickr’s Creative Commons.