Fordham Marketing Association beats the odds to win at AMA conference

Announcements | Mar 30, 2017 | Jacqueline Herlan

A 2.5 percent chance of winning? Not the best odds.

That didn’t bother Fordham Marketing Association (FMA) members, who won first place for “best use of conference theme” in the AMA International Collegiate Conference exhibit competition.

Competing against 39 other universities, Fordham representatives at the New Orleans event were: Jackie Herlan, Will Kerwick, Belma Kolayli, Diana Russo, and Nicole Escalante, all Gabelli BS ’17; Jake Windoloski, Gabelli BS ’19; Sean Todd, FCRH ’19; and Nicole Into, FCRH ’20.

Groups were charged with creatively displaying their chapter events while maintaining an overarching connection to the conference theme. This year’s theme was “power in connections,” so FMA incorporated the subway system to highlight Fordham’s New York location.

In addition to preparing the winning exhibit, Herlan and Todd, FMA’s president and vice president, presented keys to success for chapter planning to more than 40 students and advisors. What were those keys? Being detail-oriented and building an academic plan more than three months in advance.

Having now won two conference exhibit competitions in as many years, FMA has shown how using those keys can unlock success for student groups.