Faculty Stories | Oct 24, 2011 | Nicole Gesualdo
Prof. Hurley publishes essay in Wall Street Journal
The Fordham business faculty’s resident expert on corporate trust, Professor Robert Hurley, published an essay in the October 24 Wall Street Journal that offers concrete steps companies can use to improve their trustworthiness.
In the Journal piece, Professor Hurley argues that while business ethics have taken center stage in many people’s minds, we have largely overlooked the parallel but distinct issue of trust. He writes: “Just because customers or employees think you are ethical (moral, honest and fair) does not mean they will or should trust you. Trust comes from delivering every day on what you promise—as a manager, an employee and a company. It involves constant teamwork, communication and collaboration.”
The path toward establishing trust remains unclear to many corporate managers, but Hurley offers five strategies to pursue. To learn what they are, click here for the full Wall Street Journal article. These strategies are also explored in detail in Hurley’s book The Decision to Trust: How Leaders Can Create High Trust Companies, published in fall 2011.