Workshop Snippet

These days, both brands and influencers are struggling to connect with their audiences. Society, as a whole, feels extremely vulnerable, worrying about a variety of factors across the entire spectrum of social, political, and economic issues. Trust in social media influencers is down 81%. What does this mean for how we interact on social media and digital platforms? For how we interact with brands and institutions?

Whether you’re looking to build a personal, professional, or institutional brand, the changing landscape requires a different approach to our communications and the introduction of empathy. Empathetic communication recognizes, understands, and appeals to the role that emotions and human values have in the decision-making process.

This workshop will walk through how and why we should be investing in meaningful conversations with our digital communities and how to identify our followers’ core emotional motivators to connect and build trust.