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Make your (brand) mark at Positive Marketing Week

Areas of Study , Featured Events , Marketing , Marketing Association Student Organizations & Clubs | Oct 17, 2011 |

Could this be you? Only bigger.

Hey, students: If you haven’t yet decided on a Halloween costume, that’s good: It leaves you free to choose a getup that will make you a winner at Positive Marketing Week! The Center for Positive Marketing challenges students to “Come as Your Favorite Brand” to its Halloween party on Monday, October 31, from 1 p.m. to 3 p.m. in O’Hare Commons, with prizes awarded for the most creative and best outfits.

Here are some other Positive Marketing Week events that ALL Gabelli students are encouraged to attend, especially those who might be considering majors, concentrations, minors or careers in marketing. Please note that each of these events has its own special requirements for registration!

Tuesday, November 1 — Workshop:
“Positive Marketing: The Ad Agency Perspective,” with Jamie Kalfus, head of global brand strategy for all Colgate-Palmolive brands, Young & Rubicam. This is a chance to join Fordham graduate business students for an up-close-and-personal session with an advertising insider. Click here for more information and a registration link.

Wednesday, November 2 — Marketing Career Day:
Participate in all or part of this day-long slate of events coordinated by the Gabelli marketing sector advisor, Gina Hill LoBasso. Details will be posted in an update here during the week of October 24. In the meanwhile, contact Gina for more information at 718.817.0745.

Note: The breakfast event below is open by special invitation only. It is only listed here FYI.
Wednesday, November 2 — Breakfast presentation:
Featuring David Nagel, Executive Vice President, BP America.

Thursday, November 3 — Marketing celebrity lecture:
Faith Popcorn, the founder and CEO of BrainReserve, talks about the “Re-EVEolution: How the New Feminine Energy Fueled by Money, Power and Compassion Will Shape the Decade Ahead.” Her talk begins at 6 p.m. at Steelcase, 4 Columbus Circle, 7th floor. This is part of the Flaum Leadership Lecture Series. Students who want to attend must RSVP by Thursday, October 27, to the university’s office of special events at specialevnts@fordham.edu or 212.930.8894.

Friday, November 4 — Conference:
The Center for Positive Marketing holds its first conference, which its members plan to be an annual event. Gabelli students are welcome to attend; there is a $20 registration fee for students. The keynote address will be delivered by JetBlue founder and former CEO David Neeleman. For more information and registration, visit http://www.centerforpositivemarketing.org/content/conference/

For additional information, check out the Center for Positive Marketing’s web site.

Photograph courtesy of Flickr’s Creative Commons.

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