Fordham marketers win award at international AMA conference

Areas of Study , Event Recaps , Marketing Marketing Association | Apr 08, 2013 | Nicole Gesualdo

Members of the Fordham Marketing Association are aspiring marketers, not to mention certified good planners.

The group took the Outstanding Planning award at the American Marketing Association’s International Collegiate Conference this year. Great work!

“This award takes into account the strategies and objectives that the organization set at the beginning of the year and how they were implemented through club activities,” explained Christine Campbell (FCRH ’13), the president.

Added bonus? The group has been named “club of the month” here at Fordham by United Student Government.

This is the second recent year that the Fordham Marketing Association has been recognized at the AMA conference. In 2011, the club received top honors for the three-dimensional “booth” display that college groups create to advertise themselves to conference visitors.

Fordham’s student marketers created a similar booth this year as part of the conference’s “chapter exhibit competition.” All booths had to reflect the AMA’s chosen theme, which was “Live the Marketing Life.”

The Fordham group, Christine explained, “chose to focus on living the marketing life in New York City, and decorated the booth with iconic images that embody the city’s ‘brand.’” (You can see the cab and Statue of Liberty in the photo here.)

“We focused on the new marketing concept of ‘co-creation’ by inviting conference attendees to add their own personal brand to the booth,” Christine added.

The conference also included presentations from prominent marketing professionals, time for networking, and hands-on competitions designed to improve students’ marketing skills. Some of the lectures the Fordham group chose to attend were “What is Your Brand Saying?” with Carol Koepke, senior marketing director at McDonald’s USA, and “Orchestrating an Ambush” with John Militello, head of creative innovation and the Zoo at Google.

Photographs courtesy of the Fordham Marketing Association.