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Focus on the customer at Frontiers in Service conference, June 22-25

Featured Events | Jun 07, 2017 |

Service leaders from around the world will gather at the Gabelli School this summer for the annual Frontiers in Service Conference. What are they meeting to discuss? Two words: the customer.

Service marketing is doing well by doing good by your customer. Everything is focused on the customer,” explains Lerzan Aksoy, conference co-chair and Gabelli School associate dean of undergraduate studies.

Frontiers in Service has been held across the globe, from the Netherlands to Taiwan, and welcomes attendees from 40 nations. The five-day conference at Fordham University’s Lincoln Center campus is the first time in its 25-year history that it will take place in New York City. Fordham professors Mohammad Nejad and Hooman Estelami are members of the conference committee.

The multi-faceted event will begin with a doctoral consortium co-chaired by three international professors including Sertan Kabadayi, associate professor and marketing area chair at the Gabelli School, where doctoral students and new PhDs will have the opportunity to discuss their research.

During panel discussions and a keynote presentation, attendees will hear from service marketing experts including:

  • Sharon Price John, CEO of Build-A-Bear Workshop
  • Adam Goldstein, president and COO of Royal Caribbean Cruises
  • Dan Hesse, former CEO of Sprint Corporation
  • Chester Elton, New York Times bestselling author of The Carrot Principle, What Motivates Me, and All In

The opportunity to hold the conference at Fordham came at the perfect time, says Aksoy. “At the Gabelli School of Business, there’s such a big focus on service marketing. With our mission, there’s great synergy for this topic, and this is a point of differentiation in thought leadership with our faculty.”

For more information about the conference, visit Frontiers2017.com.

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