Feb. 21: S.C. Johnson COO discusses product marketing
Featured Events | Feb 11, 2014 | Claire Curry
Interested in marketing consumer goods? Or about the challenges of pitching products in uncertain times?
Spend an afternoon hearing the latest about consumer marketing from Salman Amin, the COO of S.C. Johnson & Son — the maker of household brands like Ziploc, Windex and Pledge — and former head of marketing at PepsiCo.
Date: Friday, February 21, 2014
Time: 1:30 p.m. – 2:45 p.m.
Location: Flom Auditorium, Rose Hill
Registration required: Click here
If you could ask the COO of S.C. Johnson anything, what would you ask?
For a chance to be selected to join a small post-lecture discussion group with Mr. Amin, email your answer to Linda Purcell by Tuesday, February 18.
About the speaker:
A. Salman Amin, Executive in Residence at Fordham’s Center for Positive Marketing, joined S.C. Johnson & Son after a serving for more than 25 years in leadership roles at PepsiCo and Procter & Gamble. He was named Chief Operating Officer – North America Markets in April 2013.
As Chief Marketing Officer for PepsiCo, Mr. Amin led all facets of marketing for the company’s multiple billion-dollar brands. This included insights, sports marketing, digital, media buying, and capability and people planning. Prior to this position, he served as President PepsiCo, United Kingdom and Ireland and earlier, in management posts with the firm’s Asia Pacific and global business units. He also spent 10 years at Procter & Gamble in brand management, working in the United States, Germany, Saudi Arabia and Switzerland.
Mr. Amin holds a bachelor’s degree in civil engineering from Syracuse University and an MBA from the Kellogg School of Management, Northwestern University. He is a board member of Elizabeth Arden Company and American Pakistan Foundation.
