April 3-4: Conference for Positive Marketing

Featured Events | Mar 13, 2014 | Claire Curry

Award-winning marketer Maureen McGuire will keynote the awards and networking reception to kick off the third annual Conference for Positive Marketing on Thursday, April 3 at 6:00 p.m.

As the first-ever chief marketing officer of Bloomberg, LP, Ms. McGuire is a woman on a mission to transform the leading global provider of financial data, analytics and news. She is one of few women in this position world-wide.

Date: Thursday, April 3, 2014 – Friday, April 4, 2014
Location: Lincoln Center Campus, 12th Floor Conference Center
Schedule: For a schedule of academic presentations on Friday, please click here
Registration: Visit the Center for Positive Marketing or email Linda Purcell

Note: Student volunteers are needed to assist at the events.

Other speakers at this year’s conference include John Osborn, president and chief executive officer of BBDO and Center for Positive Marketing Executive-in-Residence. Since he joined the firm in 1991, Mr. Osborn has led multi-disciplinary teams in the creation of powerful communication programs. He has been actively involved with many of the agency’s clients, including American Red Cross, Empire State Development, FedEx, Foot Locker, GE, Lowe’s, Mars, Monster.com and Visa. He was the principal architect of the agency’s integrated marketing efforts, expanding the agency’s service offerings to include digital marketing, direct, CRM, custom-publishing and more. He has been a key member of the team that has helped BBDO achieve recognition as “Agency of the Year” from industry trade publications such as  Adweek, BtoB, Campaign and Ad Age.