Are purpose and profit substitutes or complementary? What are the technological, societal and market forces that are reshaping this relationship? What can we all do to reshape the relationship between purpose and profit as entrepreneurs, managers, consumers, employees and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the competitiveness of businesses all around the world. Based on more than a decade of field and archival research, Harvard Business School Professor George Serafeim takes readers through a journey to understand:
– How and why environmental and social issues are becoming increasingly relevant for businesses all around the world;
– The ways that companies can design and implement a strategy that has more positive impact;
– The six archetypes of value creation enabled by these new trends;
– The role of investors in supporting companies by recognizing the value of strategic management of material ESG issues; and
– How we can all look at our choices and our careers through the lens of these societal trends to drive impact in our lives and for our organizations.

Agenda
12 p.m.: Welcome Remarks: James Kelly, director, Gabelli Center for Global Security Analysis
12:03 p.m.: Speaker Introduction: David Cowen, president and CEO, Museum of American Finance
12:08: p.m.: Presentation: George Serafeim
12:45 p.m.: Audience Q&A
1 p.m.: Closing Remarks: Jim Kelly

About the Author
George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School, where he co-leads the Impact-Weighted Accounts Project and the Climate and Sustainability Impact AI Lab. He is currently teaching the course “Risks, Opportunities and Investments in an Era of Climate Change” that he designed for the elective curriculum of the MBA program and the course “Financial Reporting and Control” in the required MBA curriculum. Previously, he taught, with Professor Rebecca Henderson, the elective course “Reimagining Capitalism: Business and Big Problems”, which received the Ideas Worth Teaching Award from the Aspen Institute and the Grand Page Prize. He has presented his research in over 60 countries around the world and ranks among the top 10 most popular authors out of over 12,000 business authors on the Social Science Research Network.

This program is FREE, but advance registration is required. Copies of Purpose and Profit: How Business Can Lift Up the World will be raffled off to attendees.

This event is co-sponsored with the CFA Society New York, the Gabelli Center for Global Security Analysis, and the Museum of American Finance.