We always talk about our IQ and EQ, how about our AQ (Aesthetic Intelligence)?

Have you ever wondered why Airbnb beats Marriott and Hilton so hard? When you think about champagne, why Don Perignon is always on the top of your mind? How come Jo Malone sold so many bottles even when the fragrance market went down?

Aesthetics is the differential, which is the pleasure we get from an experience by our five senses, and Aesthetic Intelligence is the ability to understand, judge, interpret, and later re-create this pleasure.

This time, we are bringing our executive speaker, Pauline Brown, the Longtime leader in luxury goods and former Chairman of LVMH North America, to show you

How aesthetics can be used to unlock value and help businesses succeed?
How to cultivate your aesthetic intelligence?
How to apply your Aesthetic intelligence to business practices that sustain financial values?
—Pauline Brown, Former Chairman of LVMH North America, board member of Neiman Marcus, Executive-in-Residence at Columbia Business School, faculty at Harvard Business School, Author of a best-selling business book, “Aesthetic Intelligence,