New classes on mobile tech, web and social-networking data

Areas of Study IT / Information Systems | Apr 16, 2013 | Nicole Gesualdo

You hear all the time that even just a little technology in your curriculum can significantly ramp up your marketability to employers.

The Fordham faculty is giving you a chance to take action on that front — right now.

Could you help a company improve its web search? Could you come up with a great phone app?

Read below for some tech-related course offerings for fall 2013 that can help you do these kinds of things — and establish a beachhead in the world of tech. Drop one of these into your course registration. See a class dean if you have any questions, or seek out Professor Evan Katsamakas.

INSY 4431 – ST: WEB ANALYTICS (*NEW*)
M 6:30-9:15pm
Instructor: Yilu Zhou
In a global market where Internet usage has increased dramatically, it’s becoming increasingly critical for businesses to be more aware of how their potential customers can find them via online search, understand the value of social media and understand web site performance measures. This web analytics course aims to discover useful knowledge from web hyperlinks, page content and usage logs. It covers the following topics: mining and integration of useful web content information, web structure analysis, social network analysis, web traffic and visitor analysis, Search Engine Optimization (SEO) and Pay-Per-Check (PPC) model in Search Engine Marketing (SEM). The course is a combination of lecture, case studies, hands-on exercises and a real-world project.

INSY 4432 – ST: MOBILE COMMERCE & APPS (*NEW*)
W 5:50-7:50pm (LC campus)
Instructor: Michael Brauman
Roughly two-thirds of the world’s population participates in the new mobile economy. Leveraging the mobile marketplace requires a conceptual understanding of mobile commerce as well as the practical skills needed to create the next generation of wireless-enabled goods and services. This course will provide both, using a combination of global case studies and hands-on experience in building mobile applications for handheld devices.

INSY 3432 – DATABASE SYSTEMS
MR 10:00-11:15am
Instructor: TBA
Introduction to database management with an emphasis on providing students with practical experience.

INSY 3441 – SYSTEM ANALYSIS
MR 11:30-12:45pm
Instructor: TBA
An introduction to the framework and process of developing information systems. The emphasis is on soliciting business, user, and functional requirements and on building conceptual models that help to analyze these requirements. Major topics include: project identification, selection, and planning; requirements solicitation, development, and management; business process modeling; and traditional and object-oriented system analysis techniques.

INSY 3421 – ST: ACCOUNTING INFO SYSTEMS
R 6:30-9:15pm
Instructor: TBA
The purpose of this course is to introduce students to the subject of computer-based accounting information systems. The four critical objectives are a sound understanding of business processes, transactions cycles, internal controls and related systems components.