Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of Business marketing professors, to ask the questions: Do …

Looking for some real-life experience in marketing? Students will have two opportunities this week to learn from marketing professionals. A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March …

The research being done at Fordham University and many other colleges is interesting and often groundbreaking, but outside of a few very interested parties in academia, there are not many who know about the work. How can academics solve the …