Home » Mark Truss

Mark Truss RELATED TAGS

How’s your kidney? Why emotion counts in advertising

Featured Events | Mar 31, 2016 |

By Victoria Cleveland, BS ’18 What has the advertising world learned from the growing field of “consumer insights”? Among many lessons, that consumers are not all that insightful about themselves. “You can’t ask people how advertising affects them because they are …

Connect with the Gabelli School of Business

© 2023 Gabelli School of Business

GabelliConnect is the news site of the Gabelli School of Business at Fordham University. Read about career opportunities, campus events, student and alumni success stories, and more.