In the past, season-pass holders at Six Flags amusement parks received a coupon book with a plethora of discount offers. No more. Using bar codes and fingerprint identification, the parks now consolidate those coupons digitally and track customers’ use of …
For the third year in a row, Associate Dean Lerzan Aksoy has been the author of the outstanding paper of the year in the Journal of Service Management. This year’s paper, titled Perceptions are relative: An examination of the relationship …
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Looking for some real-life experience in marketing? Students will have two opportunities this week to learn from marketing professionals. A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March …
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Liz Ann Sonders, MBA ‘90, is living proof of the value of mentors. Sonders, senior vice president and chief investment strategist for Charles Schwab and Co., has had several of the best. Speaking last week at a Fordham Wall Street …
What kind of tales will they tell? Gabelli School of Business graduate students will let an audience at Pope Auditorium in on some of their real-life stories during a March 8 stage performance as part of Associate Professor Travis Russ’ …
By Victoria Cleveland A partnership between PepsiCo and Starbucks has proven to be a success, a PepsiCo executive told an audience at Fordham University recently. Girish Gupta, Pepsi’s director of sales, said the synergy between Pepsi and Starbucks has made …
The research being done at Fordham University and many other colleges is interesting and often groundbreaking, but outside of a few very interested parties in academia, there are not many who know about the work. How can academics solve the …
By Bailey Link, BS ’16 You might see Aida Lahood around the Lincoln Center campus, but do you know what she does? Find out in this transcript of our conversation with her. It has been edited only for clarity and …
Echoing President Barack Obama’s recent State of the Union declaration that the U.S. economy is the strongest and most durable in the world, Fordham Professor Paul Bennett said traumatic problems such as terrorism probably would not affect American markets very …
Students interested in how data analytics is used in a Big Four accounting firm will be able to get a firsthand account when KPMG’s global head of data analytics visits Fordham on March 3. Roger O’Donnell leads the global development and execution of …
