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‘Stalker ads’ driving internet advertising, data strategist says

Featured Events | Jun 27, 2016 |

Do you ever feel as if the internet is following you? It is — at least some segments of it. Ads on Facebook and other websites will appear freakishly fast after a related Google search and stay in your line of …

Sustainability education gets boost at Fordham meeting

Global | Jun 24, 2016 |

Changing the culture of global business to one that embraces sustainability principles depends in part on a generational change in leadership. Making sure that next generation of business leaders is well-versed in social innovation is one of the goals of …

Lothian: ‘Brexit’ economic doom scenarios ‘nonsense’

Interviews | Jun 22, 2016 |

Tomorrow, voters in Great Britain go to the polls to vote on one of the most globally contentious economic and political issues of 2016: Whether or not the British should leave the European Union. At the heart of the closely …

MBA, EMBA, MS alums gather for Gabelli School reunion

Alumni | Jun 15, 2016 |

“> Alumni of the MBA, EMBA and MS programs at the Gabelli School of Business gathered for a reunion, held at the Lincoln Center campus on June 9. (Photo by Veronica Stuart)[/caption] By Eric Askins More than 300 alumni of …

‘Rising Stars’ honored at finance conference

Featured Events | Jun 01, 2016 |

Four “Rising Stars” in finance were honored at a recent conference held at Fordham University. The scholars presented papers on topics ranging from the Home Affordable Refinancing Program to the impact of long-term investors on corporate decision-making. The 2016 Rising …

Talking with … Marlo Coates

Faculty | May 20, 2016 |

If you need help on the fifth floor of Martino Hall, Marlo Coates will be the one to assist. Read on to see exactly how she goes about her workday. Q. Describe in your own words what your job is at the …

Alternative Investments Club celebrates another stellar year

Undergraduate | May 18, 2016 |

The Gabelli School of Business Alternative Investments Club remains as hot as its subject matter. Since its creation just a few years ago, the club has implemented a speaker series with alumni, created a mentorship program, and participated in the …

Fordham Marketing Association wins 3 awards at conference

Undergraduate | May 13, 2016 |

By Bailey Link, BS ’16 The Fordham Marketing Association won three awards at this year’s American Marketing Association International Collegiate Conference. The FMA won first place in the exhibit competition for the Best Display of Conference Theme. The group also …

Do introductory discounts work? The research says yes

Faculty | May 11, 2016 |

Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of Business marketing professors, to ask the questions: Do …

Digital ads must change to keep pace with consumers, exec says

Faculty | May 10, 2016 |

If given the choice, people will always choose ad-free viewing, a media marketing specialist told a group of academics and media professionals during an international conference last week. That is why it is important that publishers and advertisers “find new …

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