Graduate | Jul 25, 2017 | Gabelli School of Business
All-online MS in Strategic Marketing Communications cleared to open
Working in marketing and communications means more than just branding. Today, marketing professionals are tasked with engaging customers, building relationships, and creating value.
Much of this activity takes place in the digital space.
Starting next year, a new master’s program will also take place there.
The Gabelli School’s online Master of Science in Strategic Marketing Communications program will help students rise to the challenges of consumer engagement—and it has been cleared to welcome its inaugural class for fall 2018.
Consisting of courses taken fully online, the program will give students the opportunity to connect virtually with industry experts virtually and to complete an applied project using the practical skills they’ve learned. Participants also will meet in person in Manhattan for two brief “residencies,” during which they will go on company visits, hear from guest speakers, and strengthen the network among one another.
The format allows people to keep their current jobs while taking the next step in their communications careers.
It’s another example of how Gabelli School students prepare for the real world—without ever leaving it.