Marketing Human Rights: “Destroyed, Never to Destroy Again”
After Las Vegas, the deadliest act of gun violence in the history of the United States, Americans remain politically divided over gun regulations. Jessica Mindich, former general council turned founder of The Caliber Collection, gives clear visibility to the human rights implications of gun violence by sponsoring gun “buybacks” in inner cities across the United States. The Caliber Collection recycles guns into powerfully communicative personal accessories and public art projects that focus solutions to manage gun proliferation.
Join the Fordham Graduate Marketing Society for a conversation about how Jessica Mindich’s business educates around the social and human rights issues through innovative marketing and product design.
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