Brands face the enormous challenge of adapting to digital consumers and new technologies while maintaining a strong customer focus. Join our panelists to learn how brands such as Google, Colgate-Palmolive, and EY use innovation in their marketing strategies to create an incredible customer experience. The 45-minute panel discussion will be followed by a 30-minute breakout session with each panelist. The session will be moderated by Professor Sertan Kabadayi, marketing area chair, Fordham University..

The event is open to Fordham graduate students. Food and drinks will be served at the event.