For All Students: What is it like to craft a sports sponsorship involving consumer products? John Wilson, a seasoned executive who led worked at Colgate-Palmolive, Reebok International, Converse Inc., LA Gear/Disney and Hanesbrands/Champion, will discuss the ins and outs of the business. He has broad experience in sports marketing, athlete and event sponsorship. He also worked in sports/entertainment property licensing making deals involving the NBA, the U.S. Olympics team, and Warner Brothers. Born and raised in London, United Kingdom, Mr. Wilson received his BSBA from Boston University and MBA from Bentley University. As a track athlete he received a Division 1 athletics scholarship from the former and also represented both English and Great Britain national teams.
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