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(ALL) Recasting Value in a Recession: How a New Narrative in Consumer Spending Reshapes Consumer Orientation to Value

October 29 @ 1:00 pm - 2:30 pm

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This study of the US economic recession of 2008-2009 has relevance today for understanding changes in consumer attitudes towards spending and consumer value creation during our recent economic downturn. The study makes evident the ways in which marketing messages shifted during the crisis from a consumption narrative that encouraged individualized brand enjoyment and personal fulfillment, to promoting messages that encouraged thrift and communal solidarity.

Details

Date:
October 29
Time:
1:00 pm - 2:30 pm
Event Category:
Website:
https://fordham.co1.qualtrics.com/jfe/form/SV_8uZR4iKuLQOaqz3

Organizer

Gabelli School of Business- Marketing Area
Phone:
212-636-6296

Other

Open for
U/G-Both undergraduate and graduate students

Venue

441 East Fordham Road
Bronx, NY 10458 United States
+ Google Map
Phone:
718-817-4100

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