This presentation will explore:
The changing face of gamers
Shifting trends in leisure/ entertainment
An overview of gaming formats and media monetization opportunities
Major players in the category
Areas of focus for sustained, brand-suitable growth, and
Predictions for the future of gaming.
Participants will gain knowledge of the role of gaming in the media landscape and practical considerations for how gaming can play a role within a media mix. No cheat codes will be provided, l337 speak will be kept to an absolute minimum.
IMPORTANT Event Information:
This event is open to ALL Gabelli Programs and Gabelli Faculty & Staff
You must use your Fordham email to register
If you are a prospective/ incoming student and do not have a Fordham email, reach out to email@example.com
On-camera presence is expected since this is not a webinar
ABOUT KIELEY TAYLOR:
Kieley Taylor is a Managing Partner, Global Head of Partnerships for GroupM (a part of WPP.) She focuses on unlocking value, driving marketplace innovation, and generating unique access for GroupM’s clients with companies like Google, Facebook, TikTok, Pinterest, Twitter, and more. Kieley has 15 years of media experience working on a variety of brands.
She was recently named an honoree in Campaign US’ Female Frontier Awards: Making Media Matter category. Kieley is a leading industry voice who has presented at industry conferences like Social Media Week, Ad Week, and the Facebook Developer’s conference (f8) and is widely quoted in trade and news publications like AdExchanger, Campaign, AdAge, DigiDay, Business Insider, CNBC, China Daily News, The Wall Street Journal, New York Times and more.
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