What’s the purpose of marketing? Depending on whom you ask, the answer might include concepts like relationship-building, brand awareness, or even simply making money for a company. At a recent Association of National Advertisers (ANA) member conference, held over two …
By Tanisia Morris Note: This story was originally published in the Fordham Newsroom and was re-published here on GabelliConnect. As companies around the world vie for the top spot in business, corporate sustainability is increasingly becoming a critical selling point for today’s …
Earlier this month, seven Fordham faculty and staff members attended the 2017 Global Forum for Responsible Management Education—10 Years of PRME. Held at Fordham University’s Lincoln Center campus, the forum gathered together more than 300 education leaders from around the …
Gary Vaynerchuk, serial entrepreneur and CEO of VaynerMedia, once told Larry King that “social media is just a slang term for the current state of the internet.” If that’s the case, Edwin Philogene is an expert on the current state …
Service leaders from around the world will gather at the Gabelli School this summer for the annual Frontiers in Service Conference. What are they meeting to discuss? Two words: the customer. “Service marketing is doing well by doing good by your customer. …
Because collecting sustainability data is a relatively new priority for businesses, it can appear to be an open field, lacking rules of the game. At the Corporate Sustainability Movement: The Flood of Data conference held by the Gabelli School of Business and Fordham …
What do virtual reality cameras, hoverboards, and Snapchat Lenses have in common? They’re all technologies that were new to their audiences when introduced. In today’s fast-paced business world, innovation can sometimes be key to staying relevant. The Fordham Fintech Network focused on this theme …
By Emily Raleigh According to the Bloomberg National Poll, healthcare was the second most important issue to the American voter in the 2016 election, just trailing unemployment and job security. That made the visit of Karen Ignagni, EmblemHealth’s president and CEO, all …
How do you tackle a problem as complex as poverty in a city as large as New York? The Gabelli School of Business and Graduate School of Social Service teamed up to bring together some of the city’s most accomplished …
For women preparing to enter the business world, the path to career success can sometimes seem less than clear. That’s where industry leaders at this year’s Women in Leadership Conference, sponsored by Smart Woman Securities, stepped in. Among the speakers were Ashley …
