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Free samples pay marketing dividends

Faculty, Marketing, Stories | Aug 19, 2011 |

Know anybody who doesn’t like the idea of free samples? Probably not. From the bowls of taleggio cubes near the cheese counter at Fairway to the spools of travel-size floss at the dentist’s office, complimentary samples go over well with …

Restaurants, cell phones, and customer rights

Faculty, Marketing, Stories | Aug 19, 2011 |

Restaurants, especially those that have enough buzz to attract attention from food bloggers, are finding it more and more common for patrons to be using their cell phones at the table — not simply to make calls, but to snap …

Renowned academic Iftekhar Hasan becomes Corrigan Chair

Areas of Study, Faculty, Finance, Profiles, Stories | Aug 17, 2011 |

The Fordham business faculty welcomes Iftekhar Hasan, Ph.D., as the first professor to hold the prestigious Corrigan Chair in International Business and Finance. Dr. Hasan comes to Fordham from Rensselaer Polytechnic Institute, where he held multiple positions: acting dean of the …

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