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‘Stay thirsty’ no more: Malefyt discusses Dos Equis marketing

Faculty | Mar 09, 2016 |

Forget the presidential campaign. The most interesting news of the day is that The Most Interesting Man in the World will no longer be telling us to “stay thirsty.” Dos Equis’ long-running advertising campaign – featuring the breathtakingly debonair “most interesting …

Key Food COO discusses firm’s growth with Fordham students

Featured Events | Oct 07, 2015 |

The New York City supermarket landscape is dominated largely by independently-owned stores. So how does Key Food, a more than 75-year-old company, manage to survive and thrive in this environment? By focusing on quality products and customer, among other things, …

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