Negative word-of-mouth information can affect a company’s bottom line, but whom that information is shared with can determine just how much damage is done, according to a new paper co-written by a Fordham assistant professor of marketing.
To keep pace with industry growth, the Gabelli School of Business marketing area has introduced three new courses and three new secondary concentrations for undergraduate students. Sertan Kabadayi, associate professor and area chair of marketing, said the changes were born …
Tagged in Ahir Gopaldas,
Alexander Buoye,
design thinking,
Fordham University,
Gabelli School of Business,
Jesuit principles,
Lerzan Aksoy,
marketing,
marketing analytics,
Sertan Kabadayi,
services marketing,
strategic branding,
sustainable marketing
Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of Business marketing professors, to ask the questions: Do …
