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Markets and insights leader talks brands and social media

Featured Events | Jun 23, 2017 |

Gary Vaynerchuk, serial entrepreneur and CEO of VaynerMedia, once told Larry King that “social media is just a slang term for the current state of the internet.” If that’s the case, Edwin Philogene is an expert on the current state …

‘Stay thirsty’ no more: Malefyt discusses Dos Equis marketing

Faculty | Mar 09, 2016 |

Forget the presidential campaign. The most interesting news of the day is that The Most Interesting Man in the World will no longer be telling us to “stay thirsty.” Dos Equis’ long-running advertising campaign – featuring the breathtakingly debonair “most interesting …

Fordham’s Komarova: Fiat Chrysler must restore trust after fine

Faculty | Jul 30, 2015 |

Fiat Chrysler agreed this week to a historic $105 million fine and admitted violating federal rules for automobile recalls, signaling a U.S. government crackdown on car companies’ recall efforts. But how does this affect Fiat Chrysler’s business? The manufacturer had …

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