Fordham research to be highlighted at California events

Lerzan Aksoy

Lerzan Aksoy

The California contingent of the Fordham University family will get a chance in March to hear about some of the most interesting research coming from the faculty at the schools of business.

Lerzan Aksoy, a professor of marketing and the author of several books, will be discussing her research into brand loyalty and customer relationship management during two stops on the West Coast. Joining Aksoy will be Tim Keiningham, the global chief strategy officer at Ipsos Loyalty and co-author of their new book, The Wallet Allocation Rule.

Here are details on the two events:

Los Angeles
Where: Hollywood Roosevelt Hotel, 7000 Hollywood Blvd., Los Angeles
When: Wednesday, March 18, 2015
Time: 7 p.m. to 9 p.m.
Cost: $20 per person in advance; $25 at the door
Registration: Contact Sara Hunt Munoz at 212-636-6523 or by email at shunt@fordham.edu

San Francisco
Where: The Omni San Francisco, 500 California St., San Francisco
When: Thursday, March 19, 2015
Time: 6 p.m. to 8 p.m.
Cost: $20 per person in advance; $25 at the door
Registration: Contact Sara Hunt Munoz at 212-636-6523 or by email at shunt@fordham.edu

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