March 6: Dentsu president discusses marketing in the digital age

Doug Fidoten - announcement-2What drove Canon’s PowerShot to become the top-selling digital camera in the U.S.? How did Canon rise to become a leading provider of office equipment? What inspired the firm’s famous “know how” campaign?

On Thursday, March 6, you’ll hear about this and more from Doug Fidoten—president of Dentsu America—who led the Canon team toward these achievements.

Date: Thursday, March 6, 2014
Time: 1:oo p.m. – 2:00 p.m.
Location: Flom Auditorium, Rose Hill campus
Registration: Required; click here
Dress code: Professional/business casual

This lecture is part of the Lessons from the C-Suite Series, sponsored by Fordham’s Center for Positive Marketing and the Marketing area of the Fordham Schools of Business. At this lecture, Mr. Fidoten will identify seven key principles of brands and share his views on marketing in the digital age.

More about the speaker:

Doug Fidoten serves as president of Dentsu America, Inc. After joining Dentsu, Mr. Fidoten headed up the Canon team. He was named the first American president for Dentsu in the United States in 2006. He is a graduate of Oberlin College.

 

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