Conference for Positive Marketing set for March 25-26

Can you love a brand and not be materialistic?

That question and others will be topics of discussion in a number of presentations scheduled for the fourth annual Conference for Positive Marketing being held on March 25 and 26 at Fordham University’s Lincoln Center campus.

The conference, put on by the Gabelli School of Business Center for Positive Marketing, features three morning sessions on March 26 and several afternoon “salons” in which attendees can participate.

Some of the salons focus on “purpose-driven marketing” and “using mobile technology for good.”

“Our goal is to catalyze connections you might not otherwise make and share your diverse perspectives to help each other see the challenges and opportunities of positive marketing in a whole new light,” an online introduction to the conference reads.

For a complete listing of conference events, click here.

If you go:
Event: Conference for Positive Marketing
Date: March 25 and 26
Time: 6 p.m. to 8:30 p.m. March 25 networking reception; 9 a.m. to 7 p.m. March 26 conference and reception
Location: Fordham University Lincoln Center campus (program with exact room numbers will be made available during the conference)
Registration: To register, click here
Cost: Free for Fordham students (must use Fordham email)

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